As an experienced UX Researcher with a diverse background in fashion, retail, and UX design, I bring a unique blend of creativity and analytical rigor to every project. With a specialization in user-centered research, I focus on uncovering insights that drive intuitive and impactful designs. My Baymard certification further enhances my expertise, allowing me to apply best practices in e-commerce usability and deliver research-driven solutions tailored to optimize the user experience. Whether it's conducting in-depth user interviews, usability testing, or competitive analysis, I am passionate about bridging the gap between user needs and business goals to create seamless, engaging digital experiences.
When I’m not at work, you can find me outdoors. I love to hike, mountain bike, ski, snowboard, paddle-board, camp, climb and travel!
Skills
User Interviews | Unmoderated Testing | Usability Testing | Surveys | Competitive Analysis | Concept Testing | Heuristic Evaluation | A/B Testing | User Personas | User Journey & Empathy Mapping | Storyboarding | User and Task Flows | Qualitative Research | Quantitive Research | Affinity Mapping | Mentoring
“The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun.”